Pictures of dead fetuses, rotting teeth, physical deformities, smoldering lungs (NSFW) - these are the types
of images mandated by governments in countries like Canada, and now the
U.S., for cigarette packaging, but is it really effective? Are these the
types of things the average cigarette smoker can identify with? My feeling is that all
these images are so extreme they go over their mark. All these images really do
is remind smokers what they are doing is bad and that these may be
consequences, but also maybe not. Most tobacco users will not see these types of afflictions until it is much too late.
But what about the subtle warning? For example, a message that alludes that smoking is like gambling with your life. Or perhaps, bringing a child into the equation as a reminder that they are very affected by their parent's dangerous habit. Would this be the better solution? We here at Bedford Slims set to
Google to find anti-smoking messages we think would much better fit on a pack of butts.
Extreme graphics versus the ones below - What do you find more effective?